July 2009
1 post
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May 2009
1 post
What is the difference between brand development,...
This article is part of the series of article on branding. The previous post was “what is branding?”
Brand Development: It is the methodical evaluation, construction and continued monitoring of brand. The progress is usually measured with the “Brand Development Index” i.e Percentage of a brand’s sales in an area in relation to the population in that area as compared to the sales throughout the...
February 2009
4 posts
Blog on branding, Marcomm Designing & Online... →
1 tag
What is a corporate website and How organizations...
“We have spent a million dollar in putting that website there” I have read & heard these “intelligent” arguments by some very senior executives of some very popular brands. I have a humble suggestion to them- DUDE WAKE UP !
If spending money can get you the results then all the so called brand guru’s will start selling candy floss. Before i start making a delicious breakfast for these...
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What role corporate communication should play in...
At times we have noticed organization going overboard to highlight their CSR activities, how much or whether its at all necessary for a corporate use (misuse) CSR initiatives as way to do emotional branding. Help me figure it out..Share your thoughts on it..
This was the question i poised to fellow “networkers” on Linkedin. I thank all of them to take out time in answering the question and throw...